Own the local customer engagement strategy for assigned brand(s), translating Takeda's global brand strategy, customer insights and modular content into impactful local engagement plans.
Design and optimize customer journeys, orchestrating omnichannel engagement across personal and non-personal channels while maximizing customer impact and return on investment.
Generate and communicate actionable market, customer and performance insights to Marketing & Customer Excellence (MCE) to inform future brand strategy, content development and engagement approaches.
Drive sustainable brand growth, market competitiveness and financial performance, aligned with Takeda's values of Patient, Trust, Reputation and Business.
Financial: Accountability for local engagement investments and associated budget(s), including optimization of resource allocation and ROI. Leadership / People: Individual contributor operating through matrix leadership and influencing cross-functional teams without direct line management responsibility.
Customer Insights & Market Understanding: Conduct local situational analyses to understand customer needs, barriers, decision drivers, behaviors and competitive dynamics. Maintain close proximity to customers and the market to identify trends, unmet needs and engagement opportunities.
Act as a key local voice, ensuring market realities and customer perspectives shape future MCE strategies and content development. Local Customer Engagement Strategy: Own and lead the development of the Local Engagement Plan as the primary strategic deliverable.
Define target audiences, customer segments, engagement objectives, channel strategy, content requirements and budget allocation. Secure cross-functional alignment and commitment to execution.
Customer Journey & Omnichannel Engagement: Design, implement and continuously optimize local customer journeys across all customer touchpoints. Define engagement objectives, key messages and channel strategies across face‑to‑face interactions, group interactions, digital and non‑personal channels.
Field Force Enablement: Equip field and KAM teams with approved brand narratives, messaging and customer engagement guidance. Deliver training and support to strengthen consistent message delivery.
Cross‑Functional Leadership: Lead and coordinate local cross‑functional engagement teams involving Commercial, Medical and Market Access stakeholders. Drive alignment, accountability and execution excellence through matrix leadership.
Content Localization & Reuse: Champion a reuse‑first mindset by leveraging global modular content as the foundation for local engagement. Identify and manage local adaptation needs while ensuring compliance with approved claims and business rules.
Data, Analytics & AI: Analyze omnichannel performance data and customer engagement metrics to identify improvement opportunities. Leverage CRM systems, next‑best‑action capabilities, decision engines and AI‑enabled tools to improve targeting, personalization and engagement effectiveness.
Budget & Resource Management: Own local engagement investments, including meetings, congresses and customer engagement activities. Allocate resources based on strategic priorities, customer impact and return on investment. Continuously evaluate performance and optimize investments to maximize outcomes.
Execution & Continuous Improvement: Partner with the MCE Campaign Activation Lead to ensure efficient deployment of local engagement initiatives. Deliver execution‑ready plans including success metrics, timelines, responsibilities, approvals and readiness criteria.
Education, Experience and Skills: Bachelor's degree in Life Sciences, Marketing, Business or a related field. Advanced degree (MBA, MSc or equivalent) is an advantage. Significant experience in pharmaceutical, biotech or healthcare marketing, customer engagement and/or omnichannel activation.
Demonstrated experience translating global strategies into successful local execution. Strong experience leading cross‑functional initiatives within a matrix environment. Experience managing engagement investments, event budgets and compliant promotional activities.
Expertise in omnichannel engagement, customer journey design and customer experience optimization. Strong understanding of pharmaceutical compliance requirements, modular content approaches and MLR processes. High level of analytical, digital and AI fluency.
Excellent communication, influencing and stakeholder management skills. Experience operating in agile, test‑and‑learn environments.