Marketing Manager Brand & Performance (m/f/d) - in 8321
Do you want to do more than administer marketing - do you want to develop it measurably? You think strategically, decide on the basis of data and consistently put measures into practice? Then take responsibility at EWALIA for the development of our brand and our marketing performance.
What you bring
- Marketing experience: Several years of experience in marketing, ideally in e-commerce or with a D2C brand.
- Performance marketing know-how: Experience with digital advertising channels such as Meta Ads and/or Google Ads.
- Brand understanding: A good feel for brand management, target groups and convincing communication.
- A feel for numbers: You like assessing marketing activities using KPIs and deriving concrete decisions from them.
- Campaign competence: You have experience in planning, implementing and evaluating marketing campaigns.
- Independent way of working: You work in a structured, pragmatic way and take responsibility.
- Hands-on mentality: You don't wait for things to happen, you get them rolling yourself.
- Strong communication: You enjoy working with content, e-commerce and external partners.
- Languages: Very good German and English.
- Affinity for animals: An interest in horses, dogs, animal health or natural products is a big plus. Your tasks
- Running campaigns independently: You plan and take responsibility for cross-channel marketing campaigns - from objective and concept through briefing and implementation to evaluation.
- Developing the brand strategically: You ensure a clear and consistent brand presence and purposefully develop positioning, messages and communication.
- Optimising performance marketing: Together with internal and external partners you manage our paid channels, especially Meta and Google, and optimise them using relevant KPIs such as ROAS, CAC, conversion rate and revenue.
- Translating data into decisions: You analyse campaigns and marketing activities, identify potential for improvement and derive concrete tests and recommendations.
- Developing clear briefings: You develop concepts for ads, campaigns, landing pages and other marketing assets and translate goals into precise briefings for the content team and external partners.
- Identifying growth potential: You analyse market, target groups, trends and competitors, assess new opportunities and contribute concrete proposals for further growth.
- Improving marketing continuously: You question existing measures, processes and channels, prioritise by impact and implement optimisations consistently. What we offer you
- Place of work: 8321 St. Margarethen an der Raab
- Full-time: 38.5 hours/week
- Collective agreement minimum salary € 2,535 gross per month (full-time, 38.5 h, 14 x per year)
- Overpayment depending on qualification and experience
- A modern office with a relaxed atmosphere
- Further training in marketing
- Team events and shared activities